Unique Capabilities

PowerSuite ^SM is a full suite of vital proprietary services designed to
ensure efficient and on-time processing of complex, multi-package,
multi-panel and multi-list mailing campaigns.

From strategic planning and systems integration to sophisticated
direct mail testing and postage cost reduction, we offer and implement
a wide range of essential and advanced capabilities that keeps us, and
you, on the leading edge of effective direct marketing.

We drive results for our clients by delivering strategically customized
and personalized communications vehicles.

Personalization is what motivates people. Personalization with a purpose
is the Openfirst difference. We combine vast experience and keen insight
with proven processes and advanced technology to bring you projects
and programs that deliver just “the right touch” and the right result.

Based on years of experience we have developed proprietary software
systems to manage and control the complicated production processes
of data-driven direct marketing.

To ensure the quality, speed and accuracy required to maximize the return on your direct marketing investment we have developed PowerSuite: A full suite of vital services that provide the proven solutions you have been looking for to not only stay ahead-of-the-game, but to lead it.

THESE INCLUDE :

  POWERPLAN ^SM – STRATEGIC PLANNING PROCESS

Openfirst’s proprietary strategic planning process ensures that no matter how complex your program happens to be, no matter how many packages, panels and lists are involved, your campaign will be executed flawlessly – on-time and on-budget - and you will remain on course toward pre-determined, measurable goals.
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  POWERDRIVE ^SM – AUTOMATED PRODUCTION METHODS

PowerDrive catches errors in data and programs before production begins. Corrections are made instantly! And the knowledge gained is automatically incorporated within PowerDrive to eliminate error repetition in the future. The job environment created by this unique proprietary process gives you complete peace of mind by ensuring the quality, timing and accuracy of each job.
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  POWERMARKETING ^SM – UNLOCKING THE SECRETS TO PROGRAM SUCCESS.

Through strategic testing and actionable response analysis we identify packages that sell. Advanced statistical tools incorporated within PowerMarketing identify the combination of variables that deliver the best results. Just one small test run can help you learn more than you might uncover in years of traditional (and costly) direct mail package testing.
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  POWERMAIL ^SM – SAVING YOU MONEY THROUGH SINGLE - PASS COMMINGLING

Impressive volume-postage discounts are realized by combining multiple mailings – sometimes from different projects into one large mailing. Automated mail sorting allows us to assemble mail “bins” of mailing pieces that together qualify for lower postage rates. Savings can range from $5-$20/thousand – a welcome cost reduction for a mailing of any size.
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  POWERTRAK ^SM – FAST FEEDBACK ON DELIVERY AND RESPONSE

By letting you know almost exactly when a mailing is delivered, or when a recipient returns a reply card, PowerTrak makes it possible for you to time and coordinate your telemarketing efforts precisely and fine-tune your follow-up for maximum results.

You’ll also verify fulfillment of customer mail orders and enhance customer service as a result. With PowerTrak you’ll process mail orders and manage cash received more efficiently. What’s more, mail order and telemarketing staff requirements can be more productively planned and managed. And by eliminating the need for certificates of mail and by reducing the number of dunning notices you send, overall program costs are reduced.
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