PowerMarketing
SM
takes program refinement to the limit.
Honing in on the target is key in any direct marketing program. With
PowerMarketing you can zero in to discover exactly which
program attributes trigger a response.
Change the color. Change the offer. Change the list. We’ll
work with you to determine the best ingredients for test recipes
that are a fraction of the typical test size.
Through sophisticated analyses, we’ll help you learn which
variables produce the most powerful results. Just one comparatively
small test run can help you learn more than you might uncover in
years through traditional direct mail package testing. You’ll
be positioned to mail the packages that sell.
PowerMarketing is an ideal research tool in very strategic
situations. Large, complicated programs oftentimes call for in-depth
analyses to see what works and what doesn't. Our specialized PowerMarketing
process gives you, and us, the insight and know-how needed to maximize
return on your direct marketing investment.
FREQUENTLY ASKED QUESTIONS ABOUT POWERMARKETING
SM
What is PowerMarketing?
In its simplest terms, PowerMarketing is comprised of
powerful statistical tools that facilitate testing and analysis
of multiple variables at one time while reducing the number of test
panels and total test quantity required.
These statistical tools identify not only which variable triggers
the best response, but also which combination of variables delivers
the biggest lift.
Forbes magazine referred to the ability to test multiple variables
at the same time as “The New Mantra” for direct marketers.
And with good reason. The results of PowerMarketing have
clients singing its praises for identifying the combination of variables
that deliver results.
So we can identify constructive changes
to programs?
Precisely. Experience shows that only 25% of proposed improvements
do any good.
Approximately 50% have no effect at all and 25% actually hurt the
process. PowerMarketing allows you to find the 25%
that help, and reject those ideas that have no effect or actually
diminish the desired results.
Can PowerMarketing be used
effectively in direct mail testing?
PowerMarketing is a proven tool for direct marketing
programs. It has been used in acquisition mail by a major credit
card company and has saved them, by their estimates, millions
of dollars.
It has been used by a catalogue company to find more effective
use of layout, formats, pricing grids, headlines and so forth to
improve their sales, response rates and net income.
Understandably, many users do not want to share their results with
others. But the list of those who use PowerMarketing continues
to grow and testifies to its effectiveness.
Give me an example of how PowerMarketing
is used?
Testing a new headline is easy enough, but what if a marketing
team comes up with ten different ideas to improve a mailing? It
is possible, of course, to test each of the ten individually. But
often, it is the combination of two or more variables that lead
to breakthrough results. To test all combinations of ten variables
at two levels would require 1,024 different test panels.
PowerMarketing can accomplish similar results with 16
tests.
How can I learn more about PowerMarketing?
For Information call 1-800-336-3674.
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