Influence individual customers/prospects behavior with
      the right message, to the right person, at the right time.

  Achieve high rates of dealer buy-in, and support.

A traditional challenge for companies with large distributed
selling networks has involved the design and management
of marketing campaigns on behalf of dealers, retailers and agents.

National objectives seldom align with dealer objectives and corporate marketing programs are seldom embraced at the local level.

In order to get what they want, dealers are forced to rely on local suppliers most of whom lack the data handling capability required to customize and target messages for maximum results. Manufacturers and Corporate Marketing suffer too.

Control over branding standards and message consistency gives way to local dealer “freelancing” that produces campaigns that do little, if anything, to reinforce national campaign initiatives at the local market level.

Brands begin to communicate in ways the manufacturer can no longer control.

Openfirst, along with our partners, has developed an integrated direct marketing solution to this long standing problem. One designed to help companies with vast distributed selling networks regain control over branding standards, build brand equity, increase sales and gain a greater return on their local marketing investment.

This process allows you to support dealer sales activity by giving your dealers/retailers their own customized or “dealerized” direct mail programs while at the same time maintaining complete control over branding and messaging.

Our solution allows you to design corporate campaigns that are easily customizable by each of your dealers and targeted with far greater accuracy to individually identified customers or customer segments.

Dealers gain the advantage of Openfirst’s high-end data handling and imaging technologies, through which message customization and message alignment is possible.

And through economies of scale, involving millions of promotional pieces, your dealers can enjoy these benefits at a substantial savings.

This solution is especially powerful for any business that sells to and services customers through ongoing relationships where customer lifetime value is of paramount importance.

Included are those businesses that can clearly identify a customer lifecycle, with recognizable milestones, where appropriately timed communications can maximize the lifetime value of their customers through highly relevant communications.

Industries that will find particular value in this capability are those with distributed sales channels through which marketing campaigns are also executed.

AMONG THESE :

  Automotive OEMs, and Mega Dealer Groups

  Insurance

  Financial Services

  Telecom

  Retail

ADDITIONAL BENEFITS INCLUDE :

Back-end performance measurement – analytics for measuring program success: response and conversion by targeted segment, defined geography, and offer, as well as by incremental gross margin by program.

Openfirst systems are designed in a way that allows for testing and for making quick changes to programs as needed. If something isn’t working we can change it, by targeted segment if necessary to maximize your program’s ROI.

Data-driven Flexibility – Openfirst has created one of the most advanced, data-triggered mailing campaign solutions available today. This allows you to fine tune your campaign using your customer data to improve targeting and drive higher than average results by reaching the right customer with the right message at the right time.

This also allows us to produce campaign mailers that can be highly customized for each dealer, agent, retailer etc. while simultaneously maintaining strict adherence to corporate branding standards.

Getting started:

Through our partner network we provide a team of marketing consultants that will be dedicated to your account.

This team works exclusively with your local dealers, agents or retailers. It’s also their job to ensure that each dealer, agent or retailer is thoroughly briefed, trained and taking full, local-level advantage of your corporate marketing initiatives.

We also support your field sales staff at all levels and handle communications with dealers thus removing much
of the burden from your field managers.

How effective is this solution?

We’ve been providing these same services to the automotive industry for many years and can provide you with convincing evidence to support the gains in customer acquisition and customer retention that result.