Openfirst Direct Mail Services

Realize a higher return on your direct marketing investment through personalized and customized communications. Click Here! Discover how to gain:

  Postage savings of up to 10% on your next mailing!
  20% faster in-home delivery!
  Up to 7% in increased deliver ability!

Read how Openfirst’s customized and personalized messages cut through the clutter to produce dramatically improved direct marketing results.

Direct marketing has only one objective: Get your messages to defined
audiences in a way that commands attention and begins a process leading
to a sale. Yet customer attention is becoming an increasingly elusive commodity in a time-starved world. And no wonder. We live in an
over-marketed, over-communicated society. It is estimated that each of us is exposed to over 3,500 or more marketing messages a day. It’s hardly a surprise that attracting and holding a prospect’s attention has become the central challenge facing marketers today.

Fortunately, there’s a solution.

The key to direct marketing success in the digital age is message relevance. The right message to the right audience at the right time.

Utilizing the most advanced information and imaging technologies available allows us to customize and personalize your message in order to bring you the following results:

  Higher response rates
  Stronger customer relationships leading to increased customer lifetime  value
  Improved cost effectiveness of marketing programs
  Greater value through enhanced program measurement and data  management
  Faster message-to-market cycle time
  A greater return on your marketing investment.

To fully realize these benefits we have developed a core set of competencies that focus on optimizing results.

From Strategic Planning and System Integration to advanced Direct Mail Testing we offer and implement a wide range of essential and advanced capabilities that keep us, and you, at the leading edge of direct marketing effectiveness.

It’s a powerful combination of capabilities you won’t find anywhere else.

  POWERPLAN ^SM – STRATEGIC PLANNING PROCESS

Openfirst’s proprietary strategic planning process ensures that no matter how complex your program happens to be, no matter how many packages, panels and lists are involved, your campaign will be executed flawlessly – on-time and on-budget – and you will remain on course toward achieving your pre-determined, measurable goals.
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  POWERDRIVE ^SM – AUTOMATED PRODUCTION METHODS

PowerDrive catches errors in data and programs before production begins. Corrections are made instantly! And the knowledge gained is automatically incorporated within PowerDrive to eliminate error repetition in the future. The job environment created by this unique proprietary process gives you complete peace of mind by ensuring the quality, timing and accuracy of each job.
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  POWERMARKETING ^SM – UNLOCKING THE SECRETS TO PROGRAM SUCCESS.

Through strategic testing and actionable response analysis we identify packages that sell. Advanced statistical tools incorporated within PowerMarketing identify the combination of variables that deliver the best results. Just one small test run can help you learn more than you might uncover in years of traditional (and costly) direct mail package testing.
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  POWERTRAK ^SM– FAST FEEDBACK ON DELIVERY AND RESPONSE

By letting you know almost exactly when a mailing is delivered, or when a recipient returns a reply card, PowerTrak makes it possible for you to time and coordinate your telemarketing efforts precisely and fine-tune your follow-up for maximum results.

You’ll also verify fulfillment of customer mail orders and enhance customer service as a result. With PowerTrak you’ll process mail orders and manage cash received more efficiently. What’s more, mail order and telemarketing staff requirements can be more productively planned and managed. And by eliminating the need for certificates of mail and by reducing the number of dunning notices you send, overall program costs are reduced.
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